Be it Cable or Cord-Cutters, More People To Find "Masters of Sex" On Their SmartPhones Apps and other Apple Devices in Time for Jukly 12 Season Three Debut. But read the BOOK first!

Let's forget all the techno gobbley-gook and get right to the point: "Masters of Sex" will now be available for streaming on Apple phones and other devices with the new Showtime app that will become available in time for the Season 3 debut on July 12. That's all those cord-cutters, cable refuseniks and other artless wonders need to know to catch up on America's best drama show. And maybe they'll still have a few bucks to go out and read the acclaimed book about Masters and Johnson that is the basis for the Showtime series! 

From the Wall Street Journal: 

CBS Corp.’s long-anticipated stand-alone streaming service for its pay-TV channel Showtime will debut this summer with Apple Inc.on board as its launch partner.
Showtime’s streaming service will launch on Apple devices in early July and will be running by July 12 when new seasons of the network’s popular dramas “Ray Donovan” and “Masters of Sex” are scheduled to premiere. CBS is in talks with other distributors as well and said it expects to unveil additional deals in the future. The price of the streaming service will be $10.99 a month, which is cheaper than the average rate some distributors including satellite broadcasters DirecTV and Dish Network Corp. currently charge for the Showtime TV channel. On the other hand, Time Warner Cablecurrently offers Showtime for $9.99 a month.